Yahoo Hits Refresh (Again)

这是稳定状态了吗？雅虎(Yahoo)在新任首席执行长巴尔茨(Carol Bartz)的带领下对管理层进行了洗牌。公司一位发言人说，调整后的管理层计划将保持2-4年。诚然，互联网是个迅速变化的媒体。不过为新的组织结构设定这样一个明确的年限，这也凸显了雅虎长期发展方向上的不确定。尽管如此，与公司在杨致远(Jerry Yang)的领导下出现的动荡局面相比，两年看起来像是永恒了。正如一位发言人所说的，过去雅虎每年都会有一两次的人事变动，不过这种做法会扰乱公司的运营。雅虎的员工一直热衷于强调巴尔茨的果断，把她和杨致远区别开来。虽然头脑清楚是首席执行长的一项优秀品质，不过对雅虎来说，更重要的是做出正确的决策。巴尔茨很可能要花些时间，弄清楚哪些产品应该优先获得投资，哪些不需要，以及是否应该保留全部的业务，特别是搜索业务。一位分析师错误地理解了雅虎首席财务长约根森(Blake Jorgensen)周三所说的话，一下子跳到了这样的结论：雅虎可能很快与微软就搜索业务达成协议。雅虎周四宣布约根森将离开公司，这可能只是巧合，不过也表明说雅虎很快与微软达成搜索协议还为时过早。在投资雅虎上寻找方向的投资者不太可能很快就能得到满意的答案。Martin Peers相关阅读雅虎对管理层重新洗牌 2009-02-27雅虎新掌门酝酿重组 推崇自上而下管理 2009-02-23雅虎推出多媒体搜索广告服务 2009-02-20 本文涉及股票或公司document.write (truthmeter('2009年02月27日14:41', 'RBS'));Royal Bank of Scotland Group PLC (ADS)总部地点：英国上市地点：纽约证交所股票代码：RBSdocument.write (truthmeter('2009年02月27日14:41', 'GM'));General Motors Corp.总部地点：美国上市地点：纽约证交所股票代码：GMdocument.write (truthmeter('2009年02月27日14:41', 'UNH'));UnitedHealth Group Inc.总部地点：美国上市地点：纽约证交所股票代码：UNHdocument.write (truthmeter('2009年02月27日14:41', 'HS'));Healthspring Inc.总部地点：美国上市地点：纽约证交所股票代码：HSdocument.write (truthmeter('2009年02月27日14:41', 'AET'));安泰保险公司英文名称：Aetna Inc.总部地点：美国上市地点：纽约证交所股票代码：AETdocument.write (truthmeter('2009年02月27日14:41', 'YHOO'));雅虎公司英文名称：Yahoo! Inc.总部地点：美国上市地点：纳斯达克股票代码：YHOOdocument.write (truthmeter('2009年02月27日14:41', 'MIS.XX'));伯纳德·马多夫投资证券公司英文名称：Bernard L. Madoff Investment Securities LLC总部地点：美国document.write (truthmeter('2009年02月27日14:41', 'RBS.LN'));苏格兰皇家银行集团英文名称：Royal Bank Of Scotland Group Plc总部地点：英国上市地点：伦敦股票代码：RBS


So this is stability? Yahoo's latest management revamp, spearheaded by new Chief Executive Carol Bartz, 'is designed to last two to four years,' said a spokesman. Admittedly, the Internet is a fast-changing medium. But to put such a definite life span on the new organizational structure underlines the uncertainty that lingers over the company's longer-term direction.That said, compared with the turmoil under Jerry Yang, two years seems like an eternity. As a spokesman noted, Yahoo had been reorganizing once or twice a year, 'which has been disruptive.'Yahoo-ers have been keen to highlight Ms. Bartz's decisiveness to distinguish her from Mr. Yang. Clear thinking is to be welcomed in a CEO. But for Yahoo, what is more important is to make the right decisions.It is likely to take some time for Ms. Bartz to figure out which products deserve priority for investment and which don't, and whether to hang on to them all, particularly search.One analyst leaped to the conclusion that Yahoo could soon strike a search deal with Microsoft after misinterpreting comments from Chief Finance Officer Blake Jorgensen Wednesday. Yahoo's announcement Thursday that Mr. Jorgensen was leaving the company was likely coincidental, but it underlined how premature that interpretation was. Investors searching for direction on Yahoo are unlikely to get satisfaction any time soon.Martin Peers