`
shangjava
  • 浏览: 1229473 次
  • 性别: Icon_minigender_1
  • 来自: 北京
文章分类
社区版块
存档分类
最新评论

汉拓中国CRM评估报告简介

阅读更多

很荣幸推荐Huntor CRM评估报告的第一个标准版,它凝聚着国内数位专注于CRM领域的专家顾问多年的研究实践以及国内市场上数十家国内外CRM供应商的系统评测成果。

在这Huntor报告的第一个版本中,首先从CRM的基本理念开始,其次简单概括了CRM涉及到的基本功能,然后对CRM最佳实践的一些热点进行了探讨,最后基于CRM能力成熟度评估体系(CMM)对CRM系统标杆群进行了详细的评测。其中,鉴于企业需要和报告规模所限,分为标准版和专业版,一部分更深入和更全面的内容将会在专业版中体现,同时还会根据企业的需要提供定制需求的企业版。

无论是标准版和专业版,Huntor报告的宗旨是为企业传递正确的理念和选择,提供一个中立全面的指南手册,为市场提供一个可供参照的预标准,为供应商提供一个交流的平台。而这些的工作是建立在中立、免费的基础上。

在今天的商务环境中,越来越的公司需要优先考虑来管理客户关系,在这些行业领先的CRM解决方案中,企业可以根据自身的需求来选择最适合的CRM解决方案。

  国外研究机构预测在未来的5年中,CRM市场能够获得足够的增长。在国内CRM市场上,我们看到了一个很好的市场反弹现象,伴随着微软开始高姿态的正式进入CRM市场,Oracle并购PeopleSoftSiebelSage并购Best SoftCRM厂商的合并和兼并将会不断。而这些企业并购动作可以推动CRM市场出现更多新的CRM技术,包括无线技术、XMLWeb服务以及流程导向的产品设计等。所有这些都是推动CRM市场增长的重要因素。

  CRM系统标杆群是从大量的CRM软件产品中推选出来,所有的产品都得到了Huntor CRM实验室的严格测试。Huntor创建了CMMCRM能力成熟度)评估模型,共计512个详细指标,针对每一项指标进行打分,计算出一个综合分。最后根据综合分来分别对所有的CRM软件厂商进行打分、排名,同时基于详细指标对每一家CRM系统进行详细评测并形成评测报告以及带系统演示视频的企业版增值包。

  

该报告基于中立角度研究编撰,汉拓管理咨询公司及专家顾问团队力求在评测和研究过程中秉持中立角度,更多的从研究和技术角度,而屏蔽商业角度。但因水平所限,可能存在不足,也欢迎更多的企业、读者或者系统商批评指正。

如果您对该报告的内容有任何疑义、建议或者更新等,请随时联系汉拓管理咨询,我们期待着在您的参与下让该报告更加完善,为更多需要的企业和读者提供更高的价值!

如果对Huntor报告感兴趣,可以访问Huntor的网站,注册为会员定期接受电子报告,并可以预订下一版本或者专业版的预览。

Huntor

汉拓管理咨询

北京 中国

2007年元月


<!--[if supportFields]><span lang=EN-US><span style='mso-element:field-begin'></span><span style='mso-spacerun:yes'></span>TOC \o &quot;1-3&quot; \h \z \u <span style='mso-element:field-separator'></span></span><![endif]-->1 基本理念... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550076 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->4<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000370036000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

1.1 基本定义... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550077 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->5<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000370037000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

1.2 成功因素... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550078 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->6<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000370038000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

2 基本功能... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550079 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->8<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000370039000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

2.1 客户... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550080 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->9<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000380030000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

2.2 营销... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550081 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->10<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000380031000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

2.3 销售... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550082 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->11<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000380032000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

2.4 服务... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550083 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->12<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000380033000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

2.5 现场服务... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550084 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->13<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000380034000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

2.6 交互中心... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550085 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->14<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000380035000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

2.7 智能分析... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550086 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->14<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000380036000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

3 最佳实践... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550087 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->15<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000380037000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

3.1 实施方法论... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550088 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->16<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000380038000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

3.2 评估CRM软件的必要问题... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550089 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->18<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000380039000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

3.3 CRM系统需求分析... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550090 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->20<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000390030000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

3.4 数据整合的重要性... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550091 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->23<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000390031000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

3.5 有效CRM的关键问题... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550092 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->24<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000390032000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

3.6 应用趋势... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550093 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->26<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000390033000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

3.7 技术趋势... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550094 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->28<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000390034000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

4 评估指南... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550095 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->31<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000390035000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

4.1 软件分类... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550096 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->32<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000390036000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

4.2 CMM标准体系... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550097 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->33<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000390037000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

4.2.1 CMM评估模型体系... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550098 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->33<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000390038000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

4.2.2 CMM评估模型指标... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550099 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->37<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003000390039000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

4.3 TOP8市场分析... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550100 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->58<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003100300030000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

4.4 TOP8业务应用分析... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550101 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->59<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003100300031000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

4.5 TOP3-7行业应用分析... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550102 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->60<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003100300032000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

4.6 TOP6S单独评论... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550103 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->61<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003100300033000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

4.6.1 mySAP CRM.. <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550104 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->62<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003100300034000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

4.6.2 Siebel <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550105 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->83<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003100300035000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

4.6.3 Saleslogix. <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550106 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->117<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003100300036000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

4.6.4 MSCRM.. <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550107 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->148<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003100300037000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

4.6.5 SalesForce. <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550108 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->171<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003100300038000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

4.6.6 Sage CRM.. <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550109 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->193<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003100300039000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

5 后记... <!--[if supportFields]><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'><span style='mso-element:field-begin'></span></span><span style='color:windowtext;display:none;mso-hide:screen;text-decoration:none; text-underline:none'> PAGEREF _Toc158550110 \h </span><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-separator'></span></span><![endif]-->216<!--[if gte mso 9]><xml> <w:data>08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003100350038003500350030003100310030000000</w:data> </xml><![endif]--><!--[if supportFields]><span style='color:windowtext; display:none;mso-hide:screen;text-decoration:none;text-underline:none'><span style='mso-element:field-end'></span></span><![endif]-->

<!--[if supportFields]><span lang=EN-US><span style='mso-element:field-end'></span></span><![endif]-->

合作媒体登记下载链接

http://www.ctiforum.com/technology/CRM/2007/03/crm0304.htm

汉拓咨询简介
  汉拓咨询(www.huntor.cn )是国内第一家专注于客户关系管理领域的咨询机构,秉持中立、全面和深入的宗旨,从事客户战略、客户流程、客户营销和客户商业智能分析的推广、培训、咨询和评估、监理等服务!

分享到:
评论

相关推荐

    2021中国CRM数字化全景实践报告.pdf

    本报告聚焦于2021年中国CRM(客户关系管理)数字化的发展状况,揭示了CRM在企业服务数据专家的角色日益重要,以及市场趋势、企业实践和品牌竞争格局的变化。报告的核心观点包括: 1. **CRM市场复苏与扩张** - 随着...

    2020中国CRM指数测评报告精品报告2020.pdf

    根据提供的文件信息,以下是关于“2020中国CRM指数测评报告”的详细知识点总结: 一、核心观点 1. 疫情影响导致CRM市场短期利空,长期利好。由于2020年疫情的爆发,大量企业客户的经营受到严重影响,特别是制造、...

    中国CRM行业研究报告(2022)(44页).pdf

    中国CRM行业研究报告(2022) 根据中国CRM行业研究报告(2022),本报告对中国CRM行业进行了深入的研究和分析,探讨了CRM行业的发展前景和挑战,并对CRM市场的需求和供给进行了深入分析。 CRM行业的发展前景:从...

    中国CRM数字化全景实践报告.docx

    《2024年中国CRM数字化全景实践报告》深入探讨了中国CRM市场的现状、发展趋势和关键参与者。CRM,即客户关系管理,是企业管理和优化与客户关系的重要工具,它结合了数据、业务流程和企业文化,旨在提升客户满意度和...

    CRM评估方法

    自2002年起,CRMBodyCheck已被用于评估中国的最佳CRM实施案例。 #### 成功客户关系管理的关键要素 CRMBodyCheck认为,成功实施CRM的关键在于以下五个方面: 1. **客户成熟度**:理解客户的需求、偏好和行为模式,...

    2022年中国CRM行业研究报告.pdf

    中国CRM(Customer Relationship Management,客户关系管理)行业在近年来经历了显著的变革和发展。2022年的研究报告揭示了该行业的几个关键趋势和挑战。CRM系统已经成为企业优化客户体验,提升销售效率,以及增强...

    2021中国CRM数字化全景实践.pdf

    2021年,随着数字化转型的深入以及疫情常态化的推动,CRM(客户关系管理)市场在中国迎来了前所未有的发展机遇。CRM作为企业数字化转型的重要组成部分,其市场销售规模预估达22亿,年复合增长率(CAGR)重新超过10%。...

    2018年中国云CRM市场及用户实践研究报告.pdf

    本报告聚焦2018年中国云CRM市场的现状、发展趋势及用户实践。云CRM,即基于云计算的客户关系管理系统,近年来在中国市场呈现出显著的增长态势。2018年,中国云CRM市场规模预估接近15亿人民币,年复合增长率保持在...

    【企业数字化转型案例】2021中国CRM数字化全景实践研究报告.zip

    【企业数字化转型案例】2021中国CRM数字化全景实践研究报告深入探讨了当前中国企业如何借助CRM(Customer Relationship Management,客户关系管理)系统实现数字化转型,从而提升效率、优化客户体验和增强竞争力。...

    2020中国CRM指数测评报告.rar

    《2020中国CRM指数测评报告》是对中国客户关系管理(CRM)系统在该年度发展状况的深度分析和综合评估。这份报告旨在揭示CRM在企业中的应用效果、市场趋势以及用户满意度等关键指标,为企业的决策者提供有价值的参考...

    2020中国crm指数测评报告.pdf

    1、疫情影响,CRM市场短期利空,长期利好; 2、小企业“获客”,大企业“留客”,成CRM重要的应用方向; 3、多数CRM品牌身处竞争涡旋,有待激活沉默用户,“破圈”成长; 4、上游生态主导下,CRM品牌开始从竞争走向...

    2017年中国云CRM市场用户实践研究报告.pdf

    【2017年中国云CRM市场用户实践研究报告】 该研究报告主要关注了2017年中国云CRM市场的现状、用户实践、品牌表现、市场问题及未来趋势。云CRM,即基于云计算的客户关系管理,通过公有云、私有云或混合云部署,提供...

    移动信息化研究中心-2021中国CRM数字化全景实践报告.pdf

    这份《2021中国CRM数字化全景实践报告》深入分析了中国CRM市场的发展趋势和实践案例,强调了数字化转型和疫情影响下CRM系统的重要性和市场机遇,同时也指出了行业化、场景化成为CRM发展的主要方向。以下是从报告中...

    CRM的相关简介

    CRM,即客户关系管理,是企业管理和优化与客户关系的核心工具。它不仅是技术层面的软件系统,更是一种以客户为中心的商业策略。CRM系统旨在通过提高客户满意度、增强客户忠诚度,来提升企业的销售效率、降低运营成本...

    CRM能力成熟度模型评估体系

    鉴于此,汉拓咨询与CRMLabs致力于引入创新的CRM能力成熟度模型,旨在提升市场透明度,构建和谐的交流平台,促进企业、系统商与研究机构间的有效沟通。 #### 二、CRM现状剖析 国内CRM市场存在一系列问题,包括过度...

    某公司的CRM调研报告

    【CRM调研报告】是企业在了解和优化其客户关系管理(CRM)系统时的重要参考资料,旨在确认和满足企业的CRM需求。CRM系统是企业管理和维护与客户关系的核心工具,它涵盖了销售自动化、客户服务自动化、市场营销自动化...

    客户关系管理软件CRM 可行性研究报告 实验报告

    实验报告部分可能涵盖了在实际操作中对CRM系统的测试和评估,包括功能测试、性能测试、用户接受度测试等。通过这些实验,可以验证CRM系统的有效性,发现问题并提出改进方案。 "客户关系管理软件CRM.doc"可能包含的...

    2008-2009年中国CRM软件市场趋势预测及投资策略报告

    用友、Siebel、金碟、Sales Logix和Microsoft CRM等品牌也有一定份额,但大部分企业(24.7%)选择自主研发CRM系统,这显示出中国市场对于个性化和定制化CRM解决方案的需求。 【市场问题】 尽管市场发展迅速,但也...

    计算机系列行业概览:2019年中国CRM软件行业概览精品报告2020.pdf

    在中国,CRM软件行业在过去五年内经历了平稳发展,市场规模从2014年的19.8亿元增长至2018年的30.2亿元,年复合增长率达到11.1%。这一增长趋势预计将持续,预计到2023年市场规模将达到65.8亿元。推动这一行业发展的...

    2022年中国CRM行业研究报告

    2022年中国CRM行业研究报告

Global site tag (gtag.js) - Google Analytics