Variableloss, Economic Information Dailchange
Which has become the annual report of listed companies darkfall online gold to disclose much can not break the curse. But this time, the Internet giant dofus powerleveling is Sohu's performance with the perfect break the curse.
February 9 report showed, Sohu fourth quarter of last lineage 2 powerleveling year total revenues reached 121.6 million U.S. dollars, up 86%; net profit of 56.6 million U.S. dollars, up by 280% macrophages. Sohu the whole l2 adena of last year and total revenue of 429.1 million U.S. dollars , an increase of 2.3 times; the full year net profit of 158.6 million U.S. dollars, up 4.5-fold increase.
So beautiful far beyond the financial statements of the Wall Street investment bank had expected. On that day, Sohuprice moves, rose 7.78 percent to 49.16 U.S. dollars, and the trading volume over the previous average of 4 times. Now, Zhang is undoubtedly the most exciting people, because of the financial crisis raging everywhere can not stop climbing on cheap gaia gold new heights.
What is given to Sohu's growth momentum so strong? Comparative financial data is not difficult to find online games to flourish once again leap Sohu is the source of strength. The fourth quarter of last year alone, online gaming revenue reached 58.4 million U.S. dollars, are 2.4 times the same period last year. The full year, online gaming revenue 210.8 million U.S. dollars, are the previous year's 4.8 times. Of these, only the "Dragon" an income of up to buy l2 adena 188,900,000 U.S. dollars, up 5.4 times year.
"This is for those who once suspected Sohu is one GaiaOnline Gold of the people in mind resounding eveisk slap in the face." A true industry commented. At first, Sohu has just shifted its strategic focus to online games, it was raised: "Charles Zhang overly dependent on online games is not wise. On the one hand, are not familiar with this area, unable to compete with Netease, Shanda, the giant online games such as first-line enterprise competitiveness ; On the other hand, will weaken its portal an important status, the impact of their advertising revenue to expand the use of the Olympic Games a great future. "But the truth is not the case.
From the second half of last year, with the deepening financial crisis, the dofus powerlevel beginning of online advertising pie has shrunk, the growth rate slowing down. Some experts predict that in 2009 its growth rate will hit a record low. Winter market, and online games has become a safe haven in crisis. According to well-known American Internet traffic monitoring bodies to statistics released by ComScore data show that the fourth quarter of 2008, the number of online games players soared 29.9 percent, and in 2007 dropped 0.3 percent over the same period was in sharp contrast is evident from this. At the same time, Netease, Shanda, Games and other giant companies excellent results also strong evidence of the current prosperity of the domestic online games market.
It is not difficult to understand the characteristics of Gaia Online Gold games business unit price of consumption are very low, the large number of consumption. The global economic recession so that the public's spending power greatly reduced, when the high consumption of entertainment is no longer a reality, and entertainment needs of people and will not disappear, so everyone can only be resolved through a more inexpensive way to release their own entertainment demands, network Yu is one of the best channels.
To Sohu's "Dragon," for example, benefit from appropriate overseas promotion strategy, operations, however seven quarters, the game online at the same time the highest number of more than 740,000 people, representing an increase of 40 percent last year. Because of the game profit from the players and equipment purchase costs, therefore an increase in the number of direct pull of the game proceeds. Only in the fourth quarter of last year, the income of the game as much as 53.5 million U.S. dollars, earning an annual income of nearly three into the same period last year grew by 2.4 times.
There is no doubt that Zhang has long been familiar with one of reason, then in accordance with the characteristics of Games of the relevant fees and charges make a further improvement. Or that high-profile "Dragon", now, the original number of pay items has now been modified became free, while the introduction of some new items to pay. To do so, although the short-term income will be affected, but increased customer stickiness. At the same time, through the introduction of new goods and adjust to pay the fee structure, high-end users pay the cost of the amount of decline, while the low-end users to spend the amount of pay increases to pay to play in the low-end user base of the huge advantages, so
http://www.playerassist.com/dofus/
Game of the overall income to obtain more substantial upgrade.
On the other hand, the industry generally in accordance with the life cycle of the game, "Dragon" buy dofus kamas can only fire 2-3 years, and after the launch of Sohu will definitely file under the Games to succeed. Now look, this pair is likely to fall on the burden of actively preparing for Sohu's "The Deer and the Cauldron" body. The industry have speculated, this online games, is expected to break the previous high homogeneity common to create a unique game design and culture, its implementation online games "from the have-to-fine" changes, and ultimately help Sohu once again pushed to new .
Interestingly, Zhang has been strongly dilute Sohu online games for a single promotion on eve online isk, stressing it eve isk
"
is just "Sohu 3.0" portal matrix part of the strategy. However, with the emergence of online games business, advertising and other business dwindling, the industry will become more and more firm Sohu Netease second - from a portal to an online games company over. In fact, such a transition and did not find anything wrong, as long as allowed to the "Wall Street and the Board of Sohu's performance very satisfactory", everything will be wonderful.Come from : http://www.playerassist.com/gaia/
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