如何在公司中引入新思路——fearless change

我前面的博客也提到，在一个公司中，引入一个新的想法，获得成功并不是那么容易的。敏捷软件开发实践就是一个例子。

Mary Lynn Manns 教授和 Linda Rising 咨询师两个人出了一本书《 Fearless Change: Patterns for Introducing New Ideas 》，书中列举了48个模式，这些模式可以帮助你在组织中进行变革。

 

 

Name	Summary
Ask for Help	Since the task of introducing a new idea into an organization is a big job, look for people and resources to help your efforts.
Big Jolt	To provide more visibility for the change effort, invite a high profile person into your organization to talk about the new idea.
Bridge-Builder	Pair those who have accepted the new idea with those who have not.
Brown Bag	Use the time when people normally eat lunch to provide a convenient and relaxed setting for hearing about the new idea.
Champion Skeptic	Ask for Help from strong opinion leaders, who are skeptical of your new idea, to play the role of “official skeptic.” Use their comments to improve your effort, even if you don’t change their minds.
Connector	To help you spread the word about the innovation, ask for help from people who have connections with many others in the organization.
Corporate Angel	To help align the innovation with the goals of the organization, get support from a high-level executive.
Corridor Politics	Informally work on decision makers and key influencers before an important vote, to ensure they understand the consequences of the decision.
Dedicated Champion	To increase your effectiveness in introducing your new idea, make a case for having the work part of your job description.
Do Food	Make an ordinary gathering a special event by including food.
e-Forum	Set up an electronic bulletin board, distribution list, listserve, or writeable web site for those who want to hear more.
Early Adopter	Win the support of the people who can be opinion leaders for the new idea.
Early Majority	To create commitment to the new idea in the organization, you must convince the majority.
Evangelist	To begin to introduce the new idea into your organization, do everything you can to share your passion for it.
External Validation	To increase the credibility of the new idea, bring in information from sources external to the organization.
Fear Less	Turn resistance to the new idea to your advantage.
Group Identity	Give the change effort an identity to help people recognize that it exists.
Guru on Your Side	Enlist the support of senior-level people who are esteemed by members of the organization.
Guru Review	Gather anyone who is a Guru on Your Side and other interested colleagues to evaluate the new idea for managers and other developers.
Hometown Story	To help people see the usefulness of the new idea, encourage those who have had success with it to share their stories.
In Your Space	Keep the new idea visible by placing reminders throughout the organization.
Innovator	When you begin the change initiative, ask for help from colleagues who like new ideas.
Involve Everyone	For a new idea to be successful across an organization, everyone should have an opportunity to support the innovation and make his own unique contribution.
Just Do It	To prepare to spread the word about the new idea, work with the new idea on your own to discover what the benefits and limitations are.
Just Enough	To ease learners into the more difficult concepts of a new idea, give a brief introduction and make more information available when they are ready.
Just Say Thanks	To make people feel appreciated, say “thanks” in the most sincere way you can to everyone who helps you.
Local Sponsor	Ask for help from first-line management. When your boss supports the tasks you are doing to introduce the new idea, you can be more effective.
Location, Location, Location	To avoid interruptions that disrupt the flow of an event, try to hold significant events off site.
Mentor	When a project wants to get started with the new idea, have someone around who understands it and can help the team.
Next Steps	Take time near the end of an event about the new idea to identify what participants can do next.
Personal Touch	To convince people of the value in a new idea, show how it can be personally useful and valuable to them.
Piggyback	When faced with several obstacles in your strategy to introduce something new, look for a way to piggyback on a practice in your organization.
Plant the Seeds	To spark interest, carry materials (seeds) and display (plant) them when the opportunity arises.
The Right Time	Consider timing when you schedule events or when you ask others for help.
Royal Audience	Arrange for management and members of the organization to spend time with a special Big Jolt visitor.
Shoulder to Cry On	To avoid becoming too discouraged when the going gets tough, find opportunities to talk with others struggling to introduce a new idea.
Small Successes	To avoid becoming overwhelmed by the challenges and all the things you have to do when you’re involved in an organizational change effort, celebrate even small success.
Smell of Success	When your efforts produce a visible positive result, people will come out of the woodwork to talk to you. Treat this opportunity as a teaching moment.
Stay in Touch	Once you’ve sparked some interest in people, don’t forget about them and make sure they don’t forget about you.
Step by Step	Relieve your frustration at the enormous task of changing an organization by taking one small step at a time toward your goal.
Study Group	Form a small group of colleagues who are interested in exploring or continuing to learn about a specific topic.
Sustained Momentum	Take a pro-active approach to the on-going work of sustaining the interest in the new idea in your organization.
Tailor Made	To convince people in the organization of the value they can gain from the new idea, tailor your message to the needs of the organization.
Test the Waters	When a new opportunity presents itself, see if there is any interest by using some of the patterns in this language and then evaluating the result.
Time For Reflection	To learn from the past, take time at regular intervals to evaluate what is working well and what should be done differently.
Token	To keep a new idea alive in a person’s memory, hand out tokens that can be identified wi th the topic being introduced.
Trial Run	When the organization is not willing to commit to the new idea, suggest that they experiment with it for a short period and study the results.
Whisper in the General’s Ear	Managers are sometimes hard to convince in a group setting, so meet privately to address any concerns.