Create a Web Site Strategy

1. Objectives

    Example:
    Grow online sales by 25% over the next 12 months without an increase in
ad spending.

 

2. Audiences

    Example:
    ■ Primary Audience. Prospective customers.
    ■ Secondary Audiences. Customers, potential investors, partners and potential partners, analysts/press, employees and potential employees.

2.1 Primary audience profile(Detial Information)

2.2 Audience questions(Question List)

 

3. Competitive assessment

 

4. Traffic sources

 

5. Strategies

 

6. Metrics