OpenJaw解决方案研究

OpenJaw的Airline solution首先强调的是ancillaries和dynamic Packing，帮忙航空公司为旅客提供更多的选择，同时提供更多对于旅客偏好，销售的影响。然后是IBE，在这里OpenJaw在Shopping上只支持FlightShop，在预定环节上支持并不支持。

The xDistributor Platform Flight Shopping capabilities include:

1. Fast and accurate “flexible dates” search with branded (Fare Family) calendar and other displays
2. Fares pricing – full Fares and Rules implementation (ATPCO)
3. Worldwide, multi-carrier availability
4. Taxes (IATA) and surcharge calculation, schedule updates (OAG)
5. Branded Fare Family offering without a need to update millions of fares
6. Flight Up Sell (Fare Family and Cabin)
7. Multiple flight display options

IBE作为前端支持系统，实现了航空公司产品的整个销售流程，拥有自己的订单系统。如果我们要实现directlink，则必须要把ibe上的所有内容下 沉到，也就是ibe上没有独立de订单系统，所有订单的信息必须同步保存在ebuild中，让IBE只负责和周边系统进行交互和页面展示功能。我们看看 OpenJaw的IBE产品的feature，

Fully integrated internet booking engine for airlines

INDEPENDENT – COMPREHENSIVE – COMPETITIVE

The OpenJaw xDistributor Platform offers a complete end-to-end Flight Booking Engine solution that includes -

1. Shopping
2. Cross sell and Upsell of Ground Ancillaries (Hotels, Cars and Events)
3. Booking
4. Payment
5. Fulfilment
6. Post Booking Servicing
7. Flight Shopping

With the xDistributor Platform all aspects of flight shopping are fully supported without making expensive calls to a Global Distribution System (GDS). This advanced IBE provides airlines with full control, major cost reductions, improved yield and effective brand promotion.

The xDistributor Platform Flight Shopping capabilities include:

Fast and accurate “flexible dates” search with branded (Fare Family) calendar and other displays

Fares pricing – full Fares and Rules implementation (ATPCO)

Worldwide, multi-carrier availability

Taxes (IATA) and surcharge calculation, schedule updates (OAG)

Branded Fare Family offering without a need to update millions of fares

Flight Up Sell (Fare Family and Cabin)

Multiple flight display options

Flight Booking

Supports any airline reservation system with our set of ready to use, plug-in connectors.

Additional reservation hosts can be easily added. OpenJaw’s independent IBE reduces the risk of reservation system migration, future proofing your sales platform.

Key Benefits:

Quick Time to Market for introducing new/distinctive shopping features. No dependency on old legacy systems

Major cost savings on GDS charges for search and pricing queries

Fast and responsive flight calendar displays

Improved load factors (fill more seats) and better overall yield

Introduce Fare Families without the need to re-file millions of fares or modify the Res/PSS, fare filing or ticketing systems

Create and manage Fare Families through the Booking Engine

Additional up sell revenue from Fare Families and Cabin up sell features

Improved customer confidence and satisfaction by displaying key fare terms and conditions upfront and in a user friendly format

Compliance with regulations concerning total price and operating carrier disclosure upfront

Readily adapts to meet different payment model requirements (from standard PSP integration for credit cards to direct bank transfers, offline pay-later, pay-local options).

OpenJaw对外接口的选择上，它们选择了OpenTravel的API标准，从文档上看它会同步顺序搜索供应商系统，不过也有内部的Cache。它们的xdistributor就是规则引擎，很强大，能做加减乘除，我们要做的话需要很长的时间。

对于API接口标准这块，我们是follow航空公司的OpenAxis，还是OpenTravel的标准，也是很矛盾。曾经看过一篇文章，讲的是OpenAxis的出现就是因为航空公司对OpenTravel响应速度不满意，从

FareLogix把接口拿过来，成立的OpenAxis。我们目前选择了OpenTravel，在B2B网站上用感觉缺少对Ticket的很好的支持，不如OpenAxis，但是OpenAxis对非航打包支持的不好！有跑题了，偏技术了：）

xDistributor

Manage and aggregate inventory from multiple Air, Car, Hotel and other travel sources using the industry’s most advanced XML standards based technology. Simultaneous or sequential search against supplier systems to gather inventory for package building. Gather Inventory from systems including:

Global Distribution Systems

Local Inventory Systems

Supplier Direct Connects

Intermediaries (Hotel Switches etc.)

xDistributor provides a single OpenTravel™ Alliance XML interface for each travel vertical. In addition, xDistributor allows package rules to be built to support multiple dynamic and pre-built package models

These rules control operations including:

Package Type – decide which component types the package should contain. For example, certain packages may not require a rental car. Fly-drive packages may not include accommodation. Pre-built packages may check availability of specified individual components to determine if the complete package can be offered.

Build Order – decide whether the package should be built Air first, Accommodation first, or search for all components in parallel. Further ordering rules may be implemented for each vertical e.g. search for charter flights first, if none available then check scheduled flights.

Combination Rules - Validate which components should be grouped together.

Price Adjustment – apply markups or discounts to individual components or to the whole package. Fixed amounts or percentages can be used. Convert fixed prices to supplements based on a base package price.

Currency Conversion – convert components in different currencies to a single currency.

Filtering – remove package options that may not meet margin requirement rules, or other quality assurance rules.

Sorting – sort package options to prioritize certain packages, based on margin or other criteria.

xRez

xRez delivers the future technology platform for building highly effective travel websites. The combination of XML based architecture, advanced customer-centric features and unrivalled flexibility provides a platform to grow your business and adapt quickly to changing market requirements.

Display Formats – xRez supports multiple display formats to support different types of website and different types of packages. These display formats can include:

Fixed Price -display a complete package at a fixed price. Allow the customer to replace components with alternate options, which may involve an additional charge.

Combination Price - display individual component prices. Allow the customer to choose one component from each category to produce their package.

Cross-Sell -If a customer purchases a flight on the website, offer them hotel and/or car options at their destination for their travel dates.

In addition, discounts can be highlighted by showing the full price plus the discounted price for each component or the full package.

OpenJaw的卖点就是交叉销售，规则引擎我们认为是技术，不是业务。OpenJaw的交叉销售就是根据航班的时间和地点实时地来进行计算

Ancillary Revenues: Hotel, Car & Insurance Sales

This allows you to go beyond simple affiliate links (“click here for hotels”) and offer real time availability and prices matching the air itinerary by date and location, a technique shown to dramatically improve cross sell rates.

Branded to your site’s look and feel, xRez enables you to cross sell car, hotel, insurance, transfers, events and destination activities either during or after the main air sales flow. At simplest level, cross links to packages and cross sell are used. Support is also available to integrate deep linking, embedded frames and web services.

酒店这块，OpenJaw的能力有点像Qunar，它能够并行发送多个请求到不同的酒店供应商，根据条件过滤出用户希望的。同时他自己也有一个本地内容数据库，存放酒店的描述信息。

xDistributor

Manage and aggregate inventory from multiple Hotel inventory sources using the industry’s most advanced XML standards based technology. Simultaneous search against systems including:

Hotel Switches

Global Distribution Systems

Hotel CRS’s

Hotel websites

xDistributor provides a single OpenTravel™ Alliance XML interface to any combination of these systems. OpenJaw’s advanced business rules engine controls which suppliers receive particular requests, how the responses are aggregated and other business logic functions including sorting, filtering, removing duplicates, applying markups or discounts.

xDistributor provides the capability to ‘burst’ multiple requests in parallel against each supplier system, with business rules determining the options in each request. This allows large amounts of data to be gathered to support availability checking for multiple properties, or to drive additional search requests when too few hotels are found for the users exact search criteria.

Content Database

In many cases, a local database containing hotel location and descriptive information is desirable for advanced search and content management purposes. Most hotel switches and many other providers allow downloading of descriptive content for their supported hotels. This allows the website owner to manage and update hotel information to ensure consistent display of content from multiple sources, translate data where required and allow searching and filtering of hotels based on any content in the database.

An OTA XML interface for searching and retrieving descriptive content from the database is provided.

OTA这块，OpenJaw提出了两个比较有意思的概念，double PNR，Supper PNR，另外就是动态打包概念的详细说明，实时获取+实时规则计算=单一不透明的价格

Combined one-way (double PNR) flight searching – including combined GDS and Low Cost Airline itineraries

Dynamic Packaging

OpenJaw’s Dynamic Packaging enables the sourcing, packaging and pricing of multiple supplier inventory components in real time based on business rules. Dynamic Packaging allows you to bundle multiple products into packages with a single opaque price. Dynamic availability and pricing through direct connects with dynamic rules based bundling provides strong revenue opportunities and positive cash flow potential by providing access to very competitive pre-pay and packaging rates from airlines and ground product suppliers.

Destination products such as Transfers, Car Rental, Activities and Event Tickets can be added to a package to further increase revenue and margin.

Standard Features

Other standard features of OpenJaw’s Online Travel Agency solutions include:

Full multi-lingual support including double byte character sets

Customer profile support

Shopping cart with single payment checkout

Super PNR database to link all itinerary components

Support for multiple payment systems and payment types including 3D Secure；

原文地址：http://blog.sina.com.cn/s/blog_4404742f0100y701.html