使用平实的语言

填入真实的文字而不是测试用的胡乱用语

   测试用的胡乱文字（Lorem ipsum dolor）一直是设计者的忠实伙伴。虚拟文字帮助人们认清设计完成后的观感。但是这些虚拟文字会很危险。

   测试用的胡乱文字改变了拷贝的视像。使得文本内容弱化为一个视觉设计元素 --- 文本形状 ---而不是其本来面目：有价值的某人录入/或要读的信息。虚拟文本意味着你不会看到当真实信息录入后出现的不可避免的改变。这意味着你不会知道在你的站点填写表格时会是什么样子。虚拟文字是隔在你和现实之间的面纱。

   你需要真实的拷贝去认识某个字段要多长才合适；你需要真实的拷贝去懂得表格是怎样扩展或收缩的；你需要真实的拷贝去感知你的应用看起来究竟怎么样。

   只要有可能，你就要使用真实，准确的用语。如果你的站点或应用需要数据输入，那就录入真正的交易数据。并且要敲入实际的文本--不要从其他来源拷贝粘贴。如果那是一个姓名，就敲入一个真实的姓名。如果是个城市，录入一个真正的城市。如果是一个密码，就要重复2次，录入2次。

    确实，从上到下过一遍表格并把每项都填入垃圾数据（"asdsadklja" "123usadfjasld" "snaxn2q9e7"）是很简单。但是这不真实。你的客户一定不会这样使用。当客户被强迫要长途跋涉时，你却走捷径，这能算是精明么？当你用连发开火的方式快速录入假数据时，你根本不会体会到填表格时的真实感受。

   象你的客户那样去做，你才能更好的理解他们。当你更好的理解他们时，你会感同身受，做出更好的界面。

胡乱用语垃圾

由于没有想象力想出真实内容“大概”应该怎样，一项设计考虑因此丢失。“这里该是文本”使得含义晦涩，因为没谁意识到这些文本是要实际被读到的，明白易懂性大打折扣。机会也会浪费，因为这些你使用的胡乱用语垃圾不是真实内容，你无法从中悟出机会。这些文本的作用很小，因为，不能这样用，我们兴许也可以创建一堆可爱的空格。

—汤姆史密斯, 设计和研发 (摘自：我憎恨 Lorem Ipsum 和 Lorem Ipsum 使用者)

Use Real Words

Insert actual text instead of lorem ipsum

Lorem ipsum dolor is a trusted friend of designers. Dummy text helps people get what the design will look like once it's fleshed out. But dummy text can be dangerous too.

Lorem ipsum changes the way copy is viewed. It reduces text-based content to a visual design element — a shape of text — instead of what it should be: valuable information someone is going to have to enter and/or read. Dummy text means you won't see the inevitable variations that show up once real information is entered. It means you won't know what it's like to fill out forms on your site. Dummy text is a veil between you and reality.

You need real copy to know how long certain fields should be. You need real copy to see how tables will expand or contract. You need real copy to know what your app truly looks like.

As soon as you can, use real and relevant words. If your site or application requires data input, enter the real deal. And actually type in the text — don't just paste it in from another source. If it's a name, type a real name. If it's a city, type a real city. If it's a password, and it's repeated twice, type it twice.

Sure, it's easier to just run down the forms and fill the fields with garbage ("asdsadklja" "123usadfjasld" "snaxn2q9e7") in order to plow through them quickly. But that's not real. That's not what your customers are going to do. Is it really smart to take a shortcut when customers are forced to take the long road? When you just enter fake copy in rapid-fire fashion, you don't know what it really feels like to fill out that form.

Do as your customers do and you'll understand them better. When you understand them better, and feel what they feel, you'll build a better interface.

Lorem Ipsum Garbage

By not having the imagination to imagine what the content "might" be, a design consideration is lost. Meaning becomes obfuscated because "it's just text", understandability gets compromised because nobody realized that this text stuff was actually meant to be read. Opportunities get lost because the lorem ipsum garbage that you used instead of real content didn't suggest opportunities. The text then gets made really small, because, it's not meant to be used, we might as well create loads of that lovely white space.

—Tom Smith, designer and developer (from I hate Lorem Ipsum and Lorem Ipsum Users)

（译注：“Lorem Ipsum dolor”指的是一段没有意义的拉丁文组合，为的是让阅读者在不被文章内容影响下能专注于观察版型与字型，因而一直广泛地被印刷商用在呈现刊物的初稿原形。)

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